Saturday, February 6, 2010

PSP

PSP has been on my mind. What's that you ask? Personal Sustainability Project< meaning take care of yourself and sustain your mind, body, and soul before you can begin to trickle that onto the world.

http://www.strategyforsustainability.com

The link above is by far the main reason why I have been so captivated by all of this. We had the opportunity to read Adam Werbach's book and PSP's were implemented for Wal-Mart as they approached the challenge to change their economic footprint. It's an aspect that everyone has thought of. Of course you need to work on yourself before you can really live your goal but to put this idea into a corporate company like Wal-Mart and for this to be almost as polar from anything you would assume Wal-Mart to stand for was a difficult idea for me to wrap my head around. At first I just saw this as a publicity stunt, something to hush the critics of the company. The more you peel back the layers the more you see that
this is real, it's a lifestyle lived from the bottom to the top.

http://www.youtube.com/watch?v=E_FrmlVG_Mw&feature=related

It's a matter of not joining the enemy but trying to understand that they have a foot print. They are here and they aren't going any where. America has chosen to support them no matter if you can think beyond the minds of the NW - America supports them.

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