Wednesday, March 17, 2010

Coffee Crisis.

I sit here sippin on the one drink I have every morning - with out fail. It got me to thinking, who do I support by drinking this and what am I saying with that support. Right now I have a generic joe - one that is just getting me through finals week because I ran out of my usual. My usual being Sleepy Monk. An organic, fair trade coffee roaster in Cannon Beach. I support them because I know them, I know what they are about and how/where/when they get their beans. I watch them roast them. I know the precise job they do from start to finish - I trust them. Yet the joe I drink right now ... oh gosh I have no idea who they are, what they are doing, and what I am even drinking--- a little uneasy.. So that got me researching.

Check this out.

Then that got me to thinking.. who owns what?

Then that brought me to here... Nestle is what? and owns WHO!

Then I thought.. with all of these labels.. what does it all mean? Shade Grown--that's good right? Well if you had the same questions.. look at this!

If any of you are like myself.. I'll pay a high price for a good cup of coffee. But is it worth it? You tell me. (I'm a little disturbed a Starbucks blend made it...)

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