Sunday, January 10, 2010

Landor visuals on green things.

http://www.landor.com/index.cfm?do=thinking.article&storyid=749&bhcp=1






These first graphs brought some intriguing thoughts. When someone first mentions how green a country or company is, I initially think about how environmental conscience they are. In this research done by Landor you see that not only are counties and companies concerned about the environment but also the economy. It was interesting to me to realize what countries cared more about the economics of their will being verse the environment of their world.

"For example, consumers in Brazil, China, and India report being more inclined to seek out green products and to favor companies they consider green, while their counterparts in France, Germany, the U.S., and U.K. are less inclined to do so."

The ideas in these graphs aren't new but the thoughts they provoke were in a different light in my opinion. The influential voices for buying a product vary in each country and the trust found in T.V. versus a professor fluctuates in each country. 









1 comment:

  1. (1st visual) Wow. The U.S. thinks about the importance of things very differently than other countries. I was surprised to see that more people were concerned with the economy over environmental issues, but I guess that shouldn't surprise me because the economy is effecting people right now and not sometime in the future. Our country really doesn't like to think ahead does it. How sad. Well at least some other countries are getting it.

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